Episode 119: Matt and Taylor are re-joined by Deana Steele.
Deana is the Founder of Keys to Kelowna from Kelowna, BC, the top short-term vacation rental property marketing platform in the Central Okanagan. In 2025, Deana also became an Advisory Parter of Deville Coffee Lakeshore, a local coffee shop on Kelowna's Lakeshore Road.
A trusted leader in luxury furnished vacation rentals and executive housing, Deana delivers exceptional results for both homeowners and discerning guests across the Okanagan. With over a decade of proven success and known for her personalized approach, local expertise, and unwavering standards, Deana is dedicated to making every property she represents stand out and succeed. Whether you’re looking for trusted management of your luxury home or the perfect executive stay, Deana offers a seamless, high-touch experience that is trusted by owners, preferred by guests, and proven by results.
Deana is here to discuss:
→ An overview of the short-term rental (STR) situation in Kelowna, when Kelowna could get the provincial exception to add up to 2200 STR units, and how long it will take to get properties up and running.
→ What would happen if Kelowna added 800 rental units, current issues plaguing the industry including rent prices, vacancy, and bad tenants, and the impacts of lack of tourism & closing of small businesses.
→ How an investor can make short-term rentals (STR) successful, where the opportunities are, and why she diversified her investments with Deville Coffee Lakeshore and what makes it unique.
Deana's 1st Appearance in Episode 16: https://www.kelownarealestatepodcast.com/16-deana-steele/
Deana's 2nd Appearance in Episode 40: https://www.kelownarealestatepodcast.com/40-deana-steele/
Keys to Kelowna Website: https://www.keystokelowna.com
Keys to Kelowna Email: info@keystokelowna.com
Keys to Kelowna Instagram: https://www.instagram.com/Keystokelowna/
Deville Coffee Lakeshore Instagram: https://www.instagram.com/devillecoffee_lakeshore/
Deana Steele's Instagram: https://www.instagram.com/deanasteele/
Deana Steele's LinkedIn: https://www.linkedin.com/in/deanasteele/
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CHAPTERS
0:00 Intro
7:57 Will STR Come Back to Kelowna Before Nov 1st?
13:24 Overview for STR in Kelowna
18:17 What Would Happen if Kelowna Added 800 Rental Units?
23:33 How Long Will it Take to Get Properties Up & Running?
25:13 Will the Market Spike at Some Point?
27:18 Kelowna's Lack of Tourism & Closing Small Businesses
31:39 Should Developers Build More STR Specific Properties?
35:50 Where's the Opportunity in AirBnB?
38:15 Why Deana Diversified Her Investments with Deville Coffee and What Makes It Unique
49:02 Where Taylor is Investing Next
51:49 Wrap-Up
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OUR SPONSOR
The Kelowna Real Estate Podcast is brought to you by Century 21 Assurance Realty, the gold standard in real estate. To learn more, visit: https://www.c21kelowna.ca
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CONNECT WITH THE SHOW
Kelowna Real Estate Podcast: http://www.kelownarealestatepodcast.com
Kelowna Real Estate Podcast YouTube: https://www.youtube.com/@KelownaRealEstatePodcast
Kelowna Real Estate Podcast Instagram: https://www.instagram.com/kelownarealestatepodcast/
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CONNECT WITH MATT
Matt Glen's Website: https://www.mattglen.ca
Matt Glen's Email: matt.glen@century21.ca
Matt Glen's Instagram: https://www.instagram.com/realmattglen/
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CONNECT WITH TAYLOR
Taylor Atkinson's Website: https://www.venturemortgages.com
Taylor Atkinson's Email: taylor@venturemortgages.com
Taylor Atkinson's Instagram: https://www.instagram.com/venturemortgages/
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